When you have population density, you can support the unusual. At 240 Sullivan Street in the Village, you will find the Peanut Butter & Co. Sandwich Shop - an entire restaurant concept built around the peanut butter sandwich. When this shop opened, I was sure of its imminent demise. After all, how could business like this survive, even in NYC? How could you get enough customers to sit down in a restaurant and order peanut butter sandwiches (at $5 - $7 each)? But succeed they have - the restaurant is in its 10th year. The business was started in 1998 by Lee Zalben, Vassar College grad and former advertising exec - read the story here. Since then, they have expanded to Brooklyn where the Company now manufactures its signature line of handmade gourmet peanut butter (they also have an online store). The shop offers much more than the basic peanut butter sandwich - there are 10 classic sandwiches (Fluffernutter, Ants on a Log, etc.) and 6 gourmet ones (like the Cinnamon Raisin Swirl, White Chocolate Wonderful or Dark Chocolate Dreams). The emphasis here is retro, comfort food, so the menu also includes Homestyle Fare (such as tuna melts, grilled cheese or baloney and cheese). Of course there's a dessert menu including peanut butter cookies, chocolate peanut butter pie and a range of ice cream sundaes. Wash it down with milk, sodas, milkshakes, smoothies, hot chocolate, coffee or a New York Egg Cream ...
Monday, April 02, 2007
Peanut Butter & Co.
When you have population density, you can support the unusual. At 240 Sullivan Street in the Village, you will find the Peanut Butter & Co. Sandwich Shop - an entire restaurant concept built around the peanut butter sandwich. When this shop opened, I was sure of its imminent demise. After all, how could business like this survive, even in NYC? How could you get enough customers to sit down in a restaurant and order peanut butter sandwiches (at $5 - $7 each)? But succeed they have - the restaurant is in its 10th year. The business was started in 1998 by Lee Zalben, Vassar College grad and former advertising exec - read the story here. Since then, they have expanded to Brooklyn where the Company now manufactures its signature line of handmade gourmet peanut butter (they also have an online store). The shop offers much more than the basic peanut butter sandwich - there are 10 classic sandwiches (Fluffernutter, Ants on a Log, etc.) and 6 gourmet ones (like the Cinnamon Raisin Swirl, White Chocolate Wonderful or Dark Chocolate Dreams). The emphasis here is retro, comfort food, so the menu also includes Homestyle Fare (such as tuna melts, grilled cheese or baloney and cheese). Of course there's a dessert menu including peanut butter cookies, chocolate peanut butter pie and a range of ice cream sundaes. Wash it down with milk, sodas, milkshakes, smoothies, hot chocolate, coffee or a New York Egg Cream ...
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13 comments:
Cool place!
I found this blog a few weeks ago, and I'm addicted! LOL I'm going to NYC in May, I'm from Brasil you see?
I'm wondering if there's any way you could point me out some cool places, besides the ones listed here...
thx.
I'll be on the next flight out to NYC! Everything sounds delicious :)~
~Lisa in Quito
becks - It depends on what type of things you are looking for. To start with, I recommend Time Out New York - it's a weekly magazine with listings for just about everything going on.
Brian
Thx for the hint Brian.
What I want to see in NYC is the non tourist side you know?
I wanna go to a coffee shop a New Yorker goes... not a comercial Starbucks on Broadway...
Brian,
Check out/write about Rice to Riches...
tks
Anonymous - I blogged Rice to Riches on January 27, 2007 - here's the direct link to the story:http://newyorkdailyphoto.blogspot.com/2007/01/rice-and-riches.html
Becks: Among other things, I would recommend the book City Secrets / New York by Kahn. Everything in there has been written by city residents.
Brian
Hi - I'm really sorry to pester you about boring technical things...but I just set up a blog, particularly after seeing your beautiful images, which are, unlike most blogs, a really great size. My first posting has come out small, even if I put 'large' when I uploaded it. How can I make them bigger?
Many thanks
Pleeease, tell the PB&Co people that there is an unmet need for an outlet here in Vienna!
Everybody's blogging about food these days, I am drooling all over the blogosphere. *help*
When in New York I like a Ham Sandwich at McSorely's Ale House topped with sliced onion and the
crazy hot house mustard
Anonymous - email me at: brian@newyorkdailyphoto.com
Give me your blog URL.
You need to do a few things with the code. Also, there is a URL redirect that the new blogger does which makes it even trickier if you want to load the larger images on the blogger servers (I assume you are using blogger).
Brian
You are a perfect advertisement for the success of the shop. That it is so different makes people talk about it and that kind of advertising can't be purchased. It is like hanging a sign upside down.
Brookville Daily Photo
720 pixels
abraham - I think you're right, although I try not to promote businesses per se. But if I like them or find them worthy of a vist, I guess this constitutes some sort of thumbs up.
Brian
Just wanted to comment on McSorley's. Even though it's one of the biggest tourist traps in NYC, I've actually had fun there sharing a table with strangers and drinking beer with my brother when he visited and wanted to see it. Or having a pint on a quiet afternoon when it was deserted and I could actually look at the interesting photos and paraphenilia on the walls.
Time Out is a great source of info.
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